Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster - E112
Could you beat Claude if your next job was on the line?
We’re in a strange new reality where AI writes your CV, screens your application, interviews you, and now expects you to beat it just to get a human on the phone.
Jag and the team unpack how recruitment is turning into an arms race between machines, Meta’s push to normalise AI-generated content, and what its $145 billion AI bet means for creativity and culture.
This episode of Disconnected covers:
AI Eating the Hiring Funnel
Humans vs AI Benchmarks
Where AI Belongs in Recruitment, and Where It Doesn’t
Meta’s $145B Bet, AI Creator Labels and Trust in Social Feeds
Episode Highlights:
“The candidate uses AI to get past the company's AI, the company uses AI to filter out the candidate's AI, and somewhere in the middle, the actual human being has disappeared.” - 3:20 - Jag Sharma
“I also think there's something quite dystopian about making humans prove they are better than AI in order to be considered for a human job.” - 4:30 - Jag Sharma
“I'm conflicted… I don't think the whole recruitment process can be done by machines, but I do think there are some things that it's very useful for… Ultimately, once you meet the person, are they the right fit for the culture?” - 7:45 - Jen Campbell
“When you put a candidate up against, in this example, Claude to beat it, what does that mean by beat it? Beat it at what? I don't see how that can be pitted against AI.” - 12:00 - Matt Webster
“At the rate of progress that these AIs are getting better. You know, how long can they expect you to keep beating Claude?” - 13:30 - Jason Kapadia
“I was speaking to my phone answering… like an interview that you'd have in the old days with a person. I remember talking to this AI interviewing me as I was making a cup of tea… it just didn't really feel great, and just gave me a sensation… I don't really care if I get this job at all.” - 16:30 - Matt Webster
“They are allowing creators who regularly use AI tools to toggle on the AI creator tag within Instagram… and this caught my attention because I reckon, about two years ago on this podcast, we had a conversation about, should influencers and creators be made to put ‘this was generated with AI’ in the same way they do when it's a paid advert.” - 23:15 - Jen Campbell
“Two of these creators came back and said, ‘We're not going to work with this brand on this occasion, because we can see that this brand uses AI in some of its content.’… This is creators telling a brand, ‘I'm not going to collaborate with you because you create AI content.’” - 28:00 - Matt Webster
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/
Matt Webster:
https://www.linkedin.com/in/mattwwebster/
Jason Kapadia: