Unhinged Marketing & The Metaverse’s Gentle Demise with Jen Campbell, Felina Tan and Jason Kapadia - E53
Have you ever seen a social post and thought, ‘How the hell did they approve this?’
No longer is that the sign of a disgruntled employee, but a viable tactic known as ‘unhinged marketing’, and it’s taking social platforms by storm.
It’s the topic that kicks off a packed Disconnected where we tackle Threads’ waning user base, the Metaverse’s demise, algorithm-busting bills, and more with Jen Campbell, Jason Kapadia and Felina Tan.
This episode of Disconnected covers:
The rise of ‘unhinged marketing’
Threads’ flagging active user base
The EU ditching algorithms
A slow death for the Metaverse
Depp vs Heard and the court of public opinion
Episode Highlights:
“If you were to spot a social media post and go ‘Wait, how did they even let this out?’, that's probably some unhinged marketing right there. So although this isn't a new phenomenon, the term unhinged marketing itself is fairly new.” - 1:00 - Felina Tan
“Twitter's data says that basically 80% of their users are mobile. So if Threads are going for a similar user base, the desktop versions aren't making any difference.” - 11:40 - Jen Campbell
“I think that the whole ethos behind this part of the EU Digital Services Act is to give users the option to choose whether they want a personalised feed or not. I do think it's really going to severely affect engagement for those users who opt out.” - 18:15 - Jason Kapadia
“What doesn’t seem to have moved on in the Metaverse is how crap the graphics are, and how rubbish the interactions are. I’ve still not seen a really good execution.” - 25:40 - Jen Campbell
“You don't have the time to sit and watch the whole Depp vs Heard case yourself, but you have got time to sit and watch the people who summarise the case. It's going to influence everybody's opinion.” - 31:10 - Jen Campbell
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/
Felina Tan: