Predicting the Future: Sustainability, Nano-Influencers and AI with Jag Sharma, Jen Campbell & Jason Kapadia - E60
Navigate the 2023 Tech Landscape as Jag, Jen & Jason dissect the accuracy of last year’s tech predictions, whilst also future gazing at Elon’s view of 2024.
From neuro link trials to the integration of robots and navigating the evolving realms of AI, virtual reality and social media search.
We delve into the world of influencer marketing, unravelling the complexities of authenticity and the rise of micro and nano influencers, plus decode consumer search habits that offer a glimpse into social media trends in 2024.
This episode of Disconnected includes:
Accuracy of 2023 tech predictions
Sustainability in marketing and influencer culture
Brand influence through micro and nano influencers
Elon Musk’s predictions for technology and AI
Episode Highlights:
“I've certainly seen a lot more brands caring about sustainability, while not caring about sustainability - bringing it up more and making it a pillar of their marketing. I think before, it's always been a bit of a grey area in terms of setting a strategy.” - 1:51 - Jen Campbell
“Brands are kind of wanting to get away with a greenwashing like by appointing influencers, such as boohoo appointing Kourtney Kardashian as its sustainability ambassador, and by doing that is just trying to associate the good qualities of being seen to be a sustainable brand, but really not doing the real hard work behind it, to actually make it a sustainable company.” - 4:05 - Jason Kapadia
“I think that brands are continuing to pump money into the micro and nano influencers sphere, mainly due to the engagement rates that they're getting with this type of content ” - 7:49 - Jason Kapadia
“Social platforms expanded into the world of search - I felt it was a very natural thing. Last year, we saw Tik Tok already starting to do it with people searching on Tik Tok, for tips on how to make stuff, do stuff, fix stuff, and learn stuff. So I think it's kind of evolutionary.” 16:16 - Jag Sharma
“75% of social media users use their social platforms for searching for either products or services or anything that they're actually looking for. And 68% of them have actually made a purchase based on what they saw on social media.” 17:00 - Jason Kapadia
“You give bold predictions, and they're always very optimistic about the future. I look forward to seeing Jason and Jen's predictions for 2024 when we cover that on our next episode, which will be next year, so thank you for everyone listening. Merry Christmas & Happy New Year ” - Jag Sharma
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/
Jag Sharma: