Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan - E51
Of all that’s in the media right now, two things are inescapable: the Women’s World Cup and Barbie.
That’s thanks, in no small part, to a shift in the way that tech and media are bringing these spectacles to life; a fascinating evolution which centres this week’s episode of Disconnected…
Join Jen Campbell & Felina Tan as they dive into the world’s most influential influencer, the best use of deepfakes we’ve seen so far, and much more!
This episode of Disconnected covers:
The evolution of print media for women’s football coverage
Changing people’s perceptions through genius marketing
Staggering stats about women’s roles in the tech industry
Barbie’s domination & the resurgence of virtual influencers
Episode Highlights:
“The Women's World Cup is in full swing and we're obviously seeing plenty of coverage across traditional and online media. However, I think it's so crucial to also point out that we've really come a long way to create mass interest in the sporting event.” - 2:45 - Felina Tan
“The ad that most people will have seen was from Orange, who are supporting the French football team. It is one of the greatest uses of the fakes I have seen in a long time.” - 9:05 - Jen Campbell
“Women make up barely 25% of workers in the technology sector. That is crazy. Only one in four people across the entire technology sector. It gets worse at the executive level - only 11% of leadership roles in tech are held by women.” - 17:00 - Jen Campbell
“Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on Tik Tok. Safe to say influencer culture isn't going anywhere. We might be witnessing a resurgence in the popularity of virtual influencers.” - 23:00 - Felina Tan
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Felina Tan: