Creating Fake Memories, Owning Up to Fake News, and Reviving the Dead for Profit with Jen Campbell, Jason Kapadia and Jag Sharma - E75
Can the dead not just stay dead anymore?
Whether it’s a tasteful cameo or a lifeless cash-grab, there’s very little stopping old likenesses from making new content, and that’s at the heart of one of this week’s biggest topics on Disconnected…
Join us as we debate digital zombies, creating fake memories with the new Pixel 9, and the responsibility you take for the misinformation you reshare on social media.
SPOILER WARNING: This episode contains spoilers for newly-released Alien: Romulus from 2:30 to 5:30, and light spoilers for Prometheus around 7:40.
This episode of Disconnected covers:
Whether recreating the likeness of dead actors is respectful or irresponsible
The ownership that public figures should take over resharing misleading content
Google’s approach to saving memories, and the potential to manipulate them beyond recognition
Episode Highlights:
“A filmmaker like Ridley Scott, I'm certainly sure he takes his craft very seriously. Even though he's trying to make a blockbuster horror in space, he's still going to take it seriously and think about, if he's going to use the cameo of a dead actor, is it going to add value?” - 8:40 - Jag Sharma
“Big actors today will probably licence their likeness to AI and won’t have to act - they’ll effectively become immortal.” - 9:05 - Jason Kapadia
“What I like about the Beatles’ newly released tracks, they themselves had written the track, and 50% of the band are still alive, so the band is still inputting into this new track, so it still feels like it comes from them.” - 13:00 - Jag Sharma
“You need to have standards and values - even if he did it in a joking way, have a bit of perspective that not everybody's going to see it that way. Not everybody knows how AI and these things work.” - 21:35 - Jen Campbell
“A memory is, by definition, something remembered from the past. What the Google Pixel is doing is creating make-believe, generating something that never happened.” - 29:10 - Jen Campbell
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/
Jag Sharma: