$150 Deepfakes, Twitter’s New Competition & The Impending Death of Short-Form Content with Jag Sharma, Jason Kapadia and Jen Campbell - Episode 45
Do you own the copyright to your own likeness?
We’re in the wild west of ‘deepfakes’; enabled by AI, and now being monetised by Tencent.
Beyond this trust-wavering news, we’re seeing a Twitter competitor from Twitter’s own former CEO, and a pivot towards long form content from the very platforms that demanded shorter content in the first place…
Jen Campbell, Jason Kapadia & Jag Sharma take us through it all in this week’s Disconnected.
This episode of Disconnected covers:
Tencent’s commercialisation of deepfake tech
Jack Dorsey’s Blue Sky social, and more Twitter competitors popping up
Social platforms pivoting back to long form content
Updates to Snapchat’s ad opportunities
Episode Highlights:
“Tencent, in China, a massive company involved in many things, are rolling out a deepfake creation service that can analyse and train itself. The base price for a simple video will cost around $150.” - 1:40 - Jag Sharma
“You could create some fun content for sure, but it is just the dark side of it, isn't it. In the wrong hands, people will use it for the wrong thing.” - 7:30 - Jen Campbell
“I think for the Average Joe, they want a service they can just sign up to and read into interesting content. I think Twitter is still where it's at. ” - 11:45 - Jason Kapadia
“Even on YouTube, shorts are plastered all over the platform. They're great for engagement and maximising time in the app, but advertisers seem to be less willing to put up their ad dollars for being next to short form content.” - 17:45 - Jason Kapadia
“The vast majority of creators are not Mr. Beast or PewDiePie, they've not got millions of followers, they've got hundreds of 1000s of followers, which doesn’t normally translate into enough money from the platforms. They have to use that as a stepping stone to making money through other means.” - 26:30 - Jag Sharma
“You can pay to reserve the first video ad that users will see between their friends’ stories, it's probably the one that people watch the most then they obviously dip off. So that's quite a good one. I think they'll probably get quite a lot of traction with that.” - 29:30 - Jen Campbell
Links & references:
Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/
Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/
Jason Kapadia: